A free expert article from Michael Kotzur's Mission Sichtbarkeit — is it legit?
I should say straight away that I am the one behind this. My name is Michael Kotzur, Mission Sichtbarkeit is my business, so treat this as a first-hand introduction rather than a review.
The offer in short: we produce an editorial article about you or your company and place it across a network of more than 40 trade magazines and industry portals, alongside placements on over 20 review sites. For new clients the first article costs nothing, limited to one per person.
Important caveat for this board: everything happens in German — the intake form, the phone call, the published piece. It is useful if you sell to customers in German-speaking countries, and pointless if you do not.
The question in the headline is the one I get most often, and it is fair. Why would anyone give away something that normally costs a four-figure sum? My honest answer: a finished article convinces people far better than a price list does. There is no invoice afterwards, no subscription, no automatic renewal. What I will not do is promise you rankings, leads or revenue.
The process itself is short. Fill in the form on the site, which works as a written interview. We come back within a day, call you if something is unclear, then talk through positioning for about 45 minutes. We write, you approve. Here is where it starts.
My question to this board: what has your experience been with earned media compared to paid ads? Does a third-party article still move the needle for you, or has that stopped mattering?
