Launchkiste Experience
Launchkiste Experience Report & Test – Is This German DAaS Platform a Game Changer for Digital Products?
You want to earn money online, but creating your own digital product keeps stopping you? You’re not alone. In our editorial team we constantly run a new test or review of tools and courses, and only rarely do we stumble upon something that really changes how you can build a digital business.
In this detailed Launchkiste experience report we take a close look at the platform created by Onai Osman. We secured access, set everything up ourselves and checked: How good is the user experience? Is Launchkiste just another promise – or a real shortcut for online entrepreneurs?
Important note up front: Launchkiste itself is a German-language product and platform. The member area, content, assets and trainings are in German, even though this review is written in English for international readers and expats interested in the German market.
DAaS – Digital Assets as a Service is the concept behind Launchkiste. Below you’ll see why this approach felt very different in our practical test and why it can be the missing piece if you don’t want to spend months building products from scratch.
💡 Curious and want to see Launchkiste directly in action?
What Exactly Is Launchkiste? More Than “Just Another Course”
If you expect yet another boring video course teaching the basics of online marketing, you’ll be positively surprised. Launchkiste is neither a classic SaaS tool nor a simple info product.
Creator Onai Osman describes it as DAaS – Digital Assets as a Service. Behind that buzzword is a simple idea:
- You don’t just get “knowledge” – you get ready-to-sell digital products and complete product bundles every month.
- These bundles come with finished sales pages and full funnel structures, primarily built around Digistore24.
- You can either resell them as an affiliate or position yourself as the actual vendor with your own branding.
In our Launchkiste test, the first login was already interesting: instead of an empty dashboard, we immediately found several complete bundles available. No need to start with a blank page – you’re basically dropped into a ready-made product universe.
No More “Blank Screen” Panic
Anyone who has tried to build a digital product business knows that the hardest step is often the very beginning: What do I create? How do I structure it? How do I package and sell it?
With Launchkiste, this problem almost disappears. You log in and the products are already waiting for you: structures, content, funnels, graphics – all prepared. For us, this had a huge impact on the user experience in our review, because you can move into marketing mode far quicker instead of spending weeks in the creation phase.
We’ve seen a lot of cheap PLR (Private Label Rights) content over the years: badly translated, outdated, totally unusable. Launchkiste felt different in our experience report. The assets we checked were:
- Up to date in terms of content and strategy
- Cleanly structured and visually presentable
- Clearly designed with revenue generation in mind, not just “filler content”
Who Is Behind Launchkiste? The Mind of Onai Osman
Before we dig into funnels, licensing and commissions, a quick look at the person behind the platform. Onai Osman has been active in the German digital marketing scene for quite some time and knows one painful reality:
Most people don’t fail because of motivation – they fail at product creation.
With Launchkiste, he tries to close exactly this gap. Instead of saying “go create a product”, he simply provides the finished digital assets – and a system where creators, affiliates and resellers can all benefit.
In our user experience, this intention is visible everywhere: from the done-for-you funnels to the legal licensing, through to the community and roadmap. It doesn’t feel like “just another software tool”, but more like a framework for digital product businesses.
The Real Magic: Ready-Made Funnels That Are Already Technically Set Up
Owning a single product is nice. But what really drives revenue in online marketing is a funnel – a structured customer journey with multiple offers.
That’s where Launchkiste really shined in our review. Each bundle is not just a lone product, but a complete funnel set up inside Digistore24, consisting typically of:
- Freebie – a lead magnet to build your email list
- Main product – the core offer
- Addon – a complementary additional offer
- Upsell – a higher-priced upgrade for buyers
- Downsell – an alternative offer for those who decline the upsell
The net value of such a funnel usually lies somewhere between €69 and €89. If you were to commission copywriting, design, tech setup and product production yourself, you’d be paying orders of magnitude more – and you’d lose weeks in implementation time.
Why This Funnel Setup Matters in Practice
Most beginners – and even many advanced marketers – run into the same wall: not the idea, but the technical implementation. Upsells, downsells, order bumps, email sequences – all of this can be seriously overwhelming.
In our Launchkiste experience report, this was one of the biggest plus points: the funnels are already pre-built and logically connected. That removes probably 80–90% of the technical barrier. Your main focus becomes:
- Sending traffic to the funnel
- Optimising conversions
- Scaling what works
🔥 Want to see how these ready-made funnels look “from the inside”?
Your Business Model Options: Become a Vendor or a “Super Affiliate”
One of the most interesting aspects in our Launchkiste review was the flexibility in how you can earn money. You’re not locked into a single way of using the assets.
Basically, you have two main strategies:
Path 1: Act as Your Own Vendor With Full Branding Rights
Launchkiste allows you to download the products, adjust them, and then sell them as if you had created them yourself. You can:
- Add your brand logo
- Change the titles and parts of the copy
- Sell the products as your own, under your own name
You receive an automatically generated license that legally covers this usage. From a customer’s perspective, you look exactly like the original product creator – while in reality, you’ve used Launchkiste as your “product factory”.
For us, this path is extremely attractive for:
- Marketers who want to build a strong personal brand
- People who want the status of vendor without the heavy lifting of creation
- Agencies wanting to quickly add digital offers under their own brand
Path 2: Use the System as a “Smart Affiliate” (Up to 90% Commission)
If you don’t want to touch branding or product adjustments at all, you can simply use the funnels provided by Onai and his team and promote them as an affiliate.
Our Launchkiste test showed the following commission levels:
- Standard account: Around 30% commission to start with
- Using the ready-made funnels: Typically around 70% commission
- Pro upgrade: Up to an impressive 90% commission on sales
90% is very close to the margin of a vendor – but without product creation, without tech setup and without support obligations. In terms of user experience, this felt like “affiliate marketing on turbo”.
👉 If you’re mainly an affiliate and want to tap into high-margin funnels, Launchkiste is particularly interesting.
Exclusivity: Why Launchkiste Avoids the Public Digistore24 Marketplace
One of our biggest concerns with any asset-based system: market saturation. If thousands of people sell the exact same PLR product, margins usually collapse and the perceived value drops.
In our experience report, Launchkiste clearly sets itself apart here: the products are not listed on the public Digistore24 marketplace. Onai deliberately avoids this to maintain a level of exclusivity and protect the brand value of the assets.
That means:
- You have fewer direct competitors pushing exactly the same offers
- The funnels don’t turn into generic “PLR trash” you find everywhere
- You protect your margin and positioning much better
Built-In AI Tools: “Bundle Master” & Co. as Your Digital Assistants
Artificial intelligence is of course part of the game in 2024/2025. Many platforms throw in AI just for marketing buzz – but in Launchkiste the AI assistants were actually useful in our review.
Especially the tool called “Bundle Master” stood out. With it you can:
- Plan and structure your own bundles
- Combine existing assets into new, logical offers
- Generate ideas for additional products and funnel steps
This means Launchkiste is not only a platform for reselling assets. It also becomes a creative environment for course creators and digital product builders who want to design their own offers faster and smarter – without constantly jumping between ChatGPT, design tools and payment providers.
Community & Roadmap: A Living Ecosystem Around Launchkiste
Another important point for our Launchkiste review was the question: Is this just “static content” – or is there a living community and a clear future plan behind it?
Inside the platform you’ll find a growing internal community area where members share:
- Strategies that currently work in the market
- Insights into high-converting funnels
- Real numbers and results from active users
- Best practices and optimization tips
There is also a public roadmap within Launchkiste. Over time, members can vote on upcoming products and features. In other words: the community co-decides which bundles and assets should be created next. That significantly increases the relevance of the content, because it follows real market demand.
Training & Tutorials: Structured Guidance for Every User Type
We also checked how beginner-friendly Launchkiste is. Our test showed: you don’t have to be a tech nerd or funnel pro to get started.
The platform contains German-language tutorials and training specifically tailored to different target groups, such as:
- Course creators who want to build or enhance their product portfolio
- Resellers focusing on licensing and white-labeling
- Affiliates who mainly care about promotion and traffic
All trainings are hosted inside Launchkiste itself, so you don’t have to jump through external course platforms. In our user experience, that made onboarding smoother: you get both the “car” (ready products and funnels) and the “driving licence” (the know-how to sell them).
💡 Tip: If you’re new to German-speaking online marketing, these internal trainings are especially valuable, because everything – content, examples, assets – is adapted to the German market and is therefore German-language.
Data Protection & Security: GDPR-Compliant by Design
Since Launchkiste is built for the German and EU market, GDPR-compliance (DSGVO) is a must. In our review we looked at how this topic is handled.
Within the account area, users can:
- View which personal data is stored
- Export their data
- Delete their entire account if they wish
Additionally, there is (or will be) direct access to your Digistore24 invoices in the “My Account” section, which is handy for bookkeeping and tax documentation. From our perspective, the platform checks the typical GDPR boxes and offers enough transparency for privacy-conscious users.
Pricing & Value: The Limited Launchkiste Lifetime Deal
By default, Launchkiste is designed as a subscription model, which makes sense: new bundles and assets are added every month, so the value is ongoing.
However, during our Launchkiste test there was a particularly interesting offer: a Lifetime Deal for €599, limited to the first 100 users.
If you do the math, this is quite aggressive in terms of value:
- One serious custom funnel (product creation, copy, design, tech) can easily cost you several thousand euros.
- Here, for a one-time fee, you get recurring access to new “business-in-a-box” solutions every month.
- Even if you only seriously use a handful of funnels, the deal can pay for itself quickly.
From a pure price-performance perspective, our Launchkiste review rates the Lifetime Deal as extremely strong – especially if you know you’ll be active in the digital product and affiliate space for the long term.
⭐ Want to check if the Lifetime Deal is still available?
Who Is Launchkiste Best Suited For?
After going through the platform in detail for this experience report, we see a strong fit for several groups (remember: the product and content are German-language):
- Affiliates who want high commissions (up to 90% in the Pro upgrade) and don’t want to create their own products.
- Aspiring vendors who want to sell “their own” products, but neither have the time nor the skills for full product creation.
- Established online marketers who need more offers for upsells, bonuses or tripwires to expand their value ladder quickly.
- Agencies that want to offer clients ready-made lead magnets, funnels and digital products without building everything in-house.
Final Verdict: Our Launchkiste Review & Rating
Summing up our Launchkiste experience report: the platform is not just a file collection. It’s a complete ecosystem built around the idea of Digital Assets as a Service.
What we liked most in our test:
- Ready-made funnels instead of isolated products
- Flexible monetisation: vendor path or high-commission affiliate
- Ongoing new bundles added month after month
- German-language training and tutorials for different user types
- A clear focus on quality and exclusivity (no PLR trash)
Our opinion: If you’re serious about building or scaling an online business in the German-speaking market and you’re tired of spending months on product creation, Launchkiste can be a very attractive shortcut. The Lifetime Deal for the first 100 members, in particular, is a rare opportunity if you’re planning long term.
In our view, the Launchkiste test is clearly passed. DAaS as implemented here is a convincing model and likely a glimpse into the future of digital product creation and resale.
🚀 Ready to explore Launchkiste and test the platform yourself?
FAQ – Frequently Asked Questions About Launchkiste
1. Do I need technical experience to use Launchkiste?
No. One of the main advantages we noticed in our user experience is that the funnels and products are already set up “out of the box”. You also get step-by-step German-language tutorials that explain how to use everything – suitable for both beginners and advanced users.
2. Am I really allowed to sell the products as my own?
Yes. That’s a core element of the DAaS concept. You receive a licence that allows you to download, rebrand (logo, name, positioning) and sell the products as if you had created them yourself. In that scenario, you act as a vendor with your own brand.
3. What happens if I miss the Lifetime Deal?
Launchkiste is fundamentally designed as a subscription model with a monthly fee. If the initial 100 Lifetime spots are taken, you’ll most likely pay a recurring fee to access the continuously added bundles and assets. If you’re interested in the Lifetime Deal, acting quickly makes sense.
4. Are these products publicly visible on the Digistore24 marketplace?
No. The funnels and products are not listed on the public marketplace. That’s a conscious decision to protect the exclusivity and value of the assets and to prevent them from turning into generic PLR products that everyone is selling.
5. How much commission can I earn as an affiliate?
In a standard test account you start around 30% commission. When you promote the prepared funnels, commissions of around 70% are typical. With a Pro upgrade you can reach up to 90% commission, which is extremely high for affiliate marketing and makes Launchkiste especially exciting for performance-oriented affiliates.
6. What exactly do I get in a typical bundle?
A bundle usually consists of a complete sales funnel: a freebie (lead magnet), a main product, one or more addon offers, plus structured upsell and downsell products. All elements are designed to build on one another and maximise the average customer value.
Wishing you success in turning your online business plans into reality – especially if you decide to put Launchkiste to the test yourself. 💡
