Führung im Vertrieb Experience Report: My Honest Test & Review of Dirk Kreuter’s Sales Leadership Course 🚀

Your sales team is busy, but the numbers don’t reflect the effort. Top performers keep leaving, new hires flop, and at the end of the quarter the forecast once again doesn’t match reality. You see other companies attracting elite sales talent while you seem stuck with average players. In B2B and high-ticket selling, sales leadership is the real profit lever – and weak leadership is brutally expensive.

That’s exactly the problem the German-language course Führung im Vertrieb by Dirk Kreuter claims to solve. In this in-depth experience report, I’ll walk you through my own test and user experience with the program: structure, content, pros and cons, and whether the investment actually pays off in practice.

Important note: The entire course Führung im Vertrieb is in German. This review is written in English for international readers, but the product itself is a German-language online training.

Curious already and want to check the official offer? 💡

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Quick Overview of Führung im Vertrieb: Key Facts at a Glance 📊

Before diving into my detailed review, here’s a compact summary of the most important data about the course.

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Who Is Dirk Kreuter – And Why Listen to Him? 👤

In the German-speaking world, anyone who has ever seriously looked into sales training has stumbled over the name Dirk Kreuter. He’s not just a trainer who occasionally gives a seminar – he has built a full-blown sales training empire.

With more than three decades of experience, multiple bestselling books and the record for hosting one of the world’s largest live sales events (“Vertriebsoffensive”), Kreuter has proven that his methods generate measurable revenue, not just motivational hype. His companies have generated tens of millions in sales, which means his material is rooted in daily practice and large, active sales organizations.

However, even the best closer can only scale so far alone. The real leverage comes when a leader builds a team that produces results consistently. That’s the point where Führung im Vertrieb comes in: it’s not about how you personally sell, but how you build, lead and multiply a high-performance sales force.

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Who Is Führung im Vertrieb Really For? Target Group Breakdown 🎯

Not everyone with “Head of Sales” in their email signature is actually prepared for modern sales leadership. This program is for people who are willing to replace gut feeling and ad-hoc decisions with proven systems.

You should consider buying Führung im Vertrieb if at least one of the following applies:

• You’re a business owner and want to turn your sales team into a scalable, predictable growth engine instead of a permanent construction site.

• You’ve recently stepped into a sales manager or team lead role and want to design onboarding and training professionally from day one, without burning new hires.

• Your organization suffers from high turnover, and you finally want to attract, select and retain real A-players rather than constantly dealing with mediocre performers.

• You feel your team has more potential than the current results show, but you’re missing clear levers and structures to boost activity and close rates.

• You want to stay legally safe when parting ways with underperformers, instead of stumbling into expensive legal disputes.

Want to see if the course fits your current leadership situation? 👉

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Deep Dive into the Content: What You Get Inside Führung im Vertrieb 🔍

In my test of Führung im Vertrieb, I went through all modules one by one. The course combines studio lessons, stage recordings from live events and seminar excerpts. That mix makes it feel less like a stiff e-learning and more like you’re sitting in different expert workshops over an intensive weekend.

1. Recruiting: Building a Team of Top Salespeople 🕵️‍♂️

Together with Prof. Dr. Jörg Knoblauch, Kreuter dissects why so many companies repeatedly hire the wrong people. The central idea: not all employees contribute equally – and “C-players” are extremely expensive, even if their salary is low.

• Core takeaway: You learn how to distinguish between A, B and C employees early in the process and structure your hiring around finding and selecting A-players.

• Focus topics: Designing a recruiting funnel that filters candidates effectively; conducting interviews that reveal real behavior and performance instead of polished answers.

2. Sales Onboarding: Getting New Hires to Revenue Fast 🚀

In this section, Dirk Kreuter and Christopher Funk focus on what happens after signing the contract. Many companies simply throw new sales reps into the deep end and then wonder why they fail.

• What you get: A clear blueprint for your onboarding process – from the first day to the first closed deal – so new reps don’t lose weeks or months in “orientation mode”.

• Goal: Shortening the ramp-up time significantly and turning onboarding from a cost factor into a growth accelerator.

3. Headhunting Secrets: How to Attract Top Performers 🤫

Again with Christopher Funk, you get an insider look into how professional headhunters operate. Instead of passively waiting for applications, you learn how to proactively target top talents – including those currently working for your competitors.

• Added value: Positioning yourself and your company convincingly, approaching high performers without coming across as desperate or unprofessional, and understanding what motivates them to switch.

4. Systems Beat Talent: Scalable Sales Processes 🏗

In a stage recording, Kreuter shifts the focus from individual “stars” to the system behind the numbers. A brilliant lone wolf might be impressive, but a robust system makes your team independent from single heroes.

• Learning effect: How to create standardized workflows, KPIs and routines that make your sales organization scalable and predictable instead of personality-driven.

5. Sales Goals and Growth Orientation 📈

In this module, Jürgen Kurz joins Dirk to talk about setting and communicating goals in a way that actually drives behavior rather than just filling PowerPoint slides.

• Key question: How do you align personal targets of individual reps with the overall company strategy, so that everyone pulls in the same direction?

6. Activity & Impact: Raising Output Without Burning People Out 🥊

Prof. Dr. Karl Pinczolits brings a very data-driven perspective. He shows how the right activity metrics directly correlate with revenue – and where most leaders misinterpret the numbers.

• Important insight: It’s not about “more hustle at any price”; it’s about steering the right activities, focusing on high-yield levers and measuring what truly drives closed business.

7. The Myth of the Leader as Pure Coach 🧠

Here, Kreuter challenges the popular idea that a leader’s main job is endless coaching sessions. He argues – quite convincingly in my view – that coaching is only valuable if it leads to measurable improvement.

• Brutally honest point: Friendly conversations that do not change pipeline, activity level or close rate are not coaching, they are a waste of leadership time.

8. Firing Correctly: Legally Safe Separation from Underperformers 👔

Together with lawyer RA Hans P. Schwarz, this module covers one of the toughest parts of leadership: saying goodbye to the wrong people in a way that is compliant with German labor law.

• Safety aspect: You learn what documentation you need, how to prepare conversations and how to drastically reduce the risk of costly compensation payments or court cases.

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My Führung im Vertrieb User Experience: What Happened in Practice 🛠

For this experience report, I actually worked through all 16+ hours of material. At first, I was skeptical: that’s a lot of content for a busy leader. However, the variety of experts and formats kept the energy up. It felt more like following a curated series of workshops than grinding through an online theory course.

What stood out most to me:

• The expert mix works extremely well. Kreuter provides the strategic and psychological sales angle, while people like Prof. Dr. Knoblauch bring deep HR and organizational science, and the lawyer makes sure you stay on the safe side legally.

• The course is highly actionable. You don’t just get abstract ideas, but concrete processes you can map to your CRM, your hiring procedures, your weekly sales meetings and your goal-setting formats.

Is Führung im Vertrieb serious and legitimate?

Based on my test, yes. The strategies reflect the reality of a company that has generated multi-million euro revenues in the German market. There’s very little “fluff”; the focus is on systems, KPIs and implementation. If you dislike direct language and performance orientation, you might find the style challenging – but it is definitely serious, not scammy.

Want to see the modules and expert lineup for yourself? ⭐

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Price–Performance Check: Is Führung im Vertrieb Worth the Money? 💸

At around 456.55 €, Führung im Vertrieb is not a low-ticket impulse buy. The question is whether the ROI justifies the price.

• Cost of a bad hire: When you add up recruiting expenses, onboarding time, salary and lost revenue from missed deals, a single wrong hire in sales can easily cost between 20,000 € and 50,000 € or more.

• Impact of a small efficiency gain: If your team currently generates 1 million € in revenue per year, a realistic 10% performance increase equals 100,000 € additional revenue annually – from the same headcount.

Against those numbers, the course fee is relatively minor, especially if you actually implement even a fraction of the templates and frameworks provided. In my view, the price–value ratio is very strong for serious leaders managing a team that already produces substantial revenue.

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Pros and Cons: Honest Führung im Vertrieb Review ✅❌

No course is perfect. Here’s my balanced review based on my own user experience and critical look at the material.

Advantages

• High expert density: Six seasoned German experts in one package – recruiting, headhunting, organization, law and pure sales leadership.

• Practice-oriented: The focus is on real-world application: structures for recruiting, onboarding sequences, conversation guidelines, KPI logic.

• Engaging format: The combination of studio recordings and live events keeps attention high and gives you a “seminar feeling”.

• Timeless principles: Hiring quality, leadership psychology and clear metrics don’t go out of date every season.

• Long-term access: You can revisit modules whenever you redesign your team structure or bring new leaders on board.

Disadvantages

• Large scope: 16 hours of content require commitment. To get results, you must schedule time and actually implement the ideas.

• Mixed video quality: Some recordings from live events are not in ultra-modern 4K quality. The audio is fine, but visually it’s not Netflix-level.

• Very performance-driven tone: If you’re looking for a gentle, feel-good approach to leadership, Kreuter’s direct, metrics-focused style may feel a bit hard.

• German only: As mentioned, the entire course is German-language. For non-German speakers, this is a hard limitation.

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Implementation Tips: How to Get Maximum Value from Führung im Vertrieb 💡

If you decide to purchase Führung im Vertrieb, here are three practical tips from my own experience report to squeeze out maximum ROI.

1. Schedule fixed learning slots: Don’t binge-watch everything at once. Reserve a weekly time block (e.g. 90 minutes), focus on one module and translate it into 1–3 concrete changes in your team routines.

2. Turn insights into SOPs: Convert the recruiting and onboarding ideas into documented Standard Operating Procedures (SOPs): checklists, scripts, evaluation criteria and meeting formats.

3. Involve fellow leaders: If you have regional managers, team leads or a co-founder responsible for sales, let them go through selected modules with you so you create a shared leadership language.

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Final Verdict: My Overall Rating of Führung im Vertrieb 🏁

From my perspective, Führung im Vertrieb by Dirk Kreuter is one of the most comprehensive German-language resources for anyone serious about systematic sales leadership. It goes far beyond “a few sales tricks” and instead gives you a framework to build, manage and continuously optimize a high-performance sales organization.

My Führung im Vertrieb experience during this review: if you apply the recruiting filters, onboarding process and KPI logic, you will fundamentally change how your team operates. The course is demanding, but it offers a very high level of strategic and practical value.

My rating: 9.5 / 10 – a clear recommendation for leaders who manage revenue-producing teams and are willing to implement.

If you’re ready to attract A-players and lead them with clarity and structure, this program is worth a very close look. 🔥

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FAQ: Common Questions About Führung im Vertrieb ❓

1. Is Führung im Vertrieb suitable for very small teams (2–3 people)?

Yes. In small teams, each sales rep has a massive impact – positive or negative. The systems for hiring, motivating and measuring performance are just as relevant, if not more, for a 2–3 person team as for larger organizations.

2. Do I need previous leadership experience?

No. The course starts with fundamental topics like recruiting and onboarding and then moves into more advanced strategy. Beginners learn a solid foundation; experienced leaders will still find new angles and “aha moments”, especially in metrics and legal aspects.

3. How quickly can I expect to see results?

That depends entirely on how fast you implement. Adjusting your activity metrics, meetings and coaching approach can impact performance within days or weeks. Structural changes in recruiting and team composition naturally take longer but tend to have the biggest long-term payoff.

4. Is there support and instant access?

As a digital product, Führung im Vertrieb gives you immediate access to all modules after payment. For technical issues, the support team is available. The content itself is self-paced, so you can revisit lessons as often as needed.

5. Can the course fees be tax-deductible?

In many cases, yes. Since it’s a professional training program, entrepreneurs and employees in Germany can often deduct the costs as business expenses or work-related expenses. Always confirm the specifics with your tax advisor.

6. Is there any critical feedback I should know about?

One recurring point of criticism is Kreuter’s very direct and numbers-driven approach. If you prefer a soft, purely relationship-focused leadership style, his emphasis on KPIs, activity and consequences may feel tough. However, if your main goal is measurable revenue growth, this focus is exactly what makes the program powerful.

Want to form your own opinion and see if the style suits you? 👉